by Doug Shapiro
All right, Savvy Actors! Time for a little self-examination of your values and how they’re jiving with your career.
Are you self-sabotaging your career?
Are you constantly resisting advice?
Are you avoiding asking yourself the hard questions?
I recently had an extremely rewarding phone coaching with a remarkable woman whom I will call “Colleen.” Colleen had reached out to me because she was having trouble jump-starting her VoiceOver career. She was not getting any feedback on her demo or career direction that was of any use to her.
So we started talking and I began to throw out some ideas. [i.e. Using social media to promote herself as a VoiceOver artist, listening to other VoiceOver spots to gain insight on her brand, networking directly with advertising agencies, etc.] Every strategic suggestion was met with a reason of why it wasn’t possible or wouldn’t work. The session was becoming challenging for both of us. Why was she resisting my suggestions so strongly? Why was I unable to give suggestions that would meet her needs?
Now, I had listened to Colleen’s demo before our session. It was evident that she had studied and had a basic feel for different types of copy. However, I was neither sure of what her “sell” was, nor was I blown away by her vocal texture. So I asked Colleen, “Do you constantly have people coming up to you saying that your voice is incredible and that you should be doing VoiceOvers?” The answer was no. I offered that this is very important feedback.
VoiceOvers and Soap Operas have something strongly in common—unless people are constantly telling you that you should be doing them, you should probably be directing your attention elsewhere. Now, if you are burning with a passion to do this work–listening to VoiceOver spots with avid analytical curiosity, creating CDs for your friends, and joyfully practicing your craft and researching the industry—then to heck with what I said and go for it!
I asked Colleen if this was her.
She took a deep breath and answered, “No.”
After some more digging, we discovered together that Colleen felt that VoiceOver was a good way to make some money from home on her own schedule. So, she had taken the classes, created a demo, purchased a microphone, and was active on Internet forums.
But, she was not burning with a passion to do this work.
In later correspondence, Colleen told me she decided to stop pursuing VoiceOver – for now. She shared that a burden had been lifted from her, allowing her to deal with the real causes of her frustration in the world. She needed permission to let it go.
She began to listen to her needs as an artist. She began to focus on how she could make a living from the things about which she is passionate: graphic design and dream interpretation.
Here’s the thing, Savvy Actors. Above being artists, we are human beings, each with our own set of values. Our job is to pursue our art with as much passion and business savvy as we can bring to it.
Sometimes when we do that we, like Colleen, are then free to have a wonderful revelation: this pursuit of our craft as our primary source of income may not meet our values of stability or money or influence.
For Colleen, there will be a grieving period. She pursued this with all she had, but she will not be looking back one day thinking, “If only I had gone for it…” She DID go for it. She went for it with everything she had, and came to a sensible business decision in accordance with her values and wants. Now she can apply her business skills to another profession.
I was working with another client on her goals and for one of them she stated, “Well I guess Broadway.” HOLD THE PHONE! You guess Broadway? Like many people, she figured if she’s in New York City then success means you have to be on Broadway. When we talked more about what she actually likes to do, she mentioned dance, choreographing, and judging dance competitions. A few months later she landed a job that requires exactly those skills and has happily been at that for over two years now.
The definition of success, Savvy Actors, is making your living in accordance with your values.
If you want to make money being creative from home, VoiceOver is just one of many options for you. If you long to do challenging theatrical work and be recognized when you walk down the street, you can do that in any major metropolitan market. If you decide to leave the business, you have not failed.
Pursuing your dream with a strong business plan is a wonderful and essential thing. If you find one day that you’re in a space where that dream no longer serves you, then turn that adversity into opportunity and apply all that business savvy to a new dream that meets your values.
Oh, and if you’ve read this article and that primal voice in you rose up and screamed “Heck NO! I may be in a rut, but I’m getting back in the game,” then you can bet your life we at the Savvy Actor are thrilled to stay the course with you.
Tags: Business, Empowerment, Passion, Success






Leave A Reply (9 comments So Far)
Daniel Bavolack
222 days ago
Doug,
You are right target, as always.
Judging from my immediate passion, I am determined to turn my 32-bit 37-pound Gateway into …
Well, the equivalent of something costing several times as much and weighing 1/100 as much!
Next passion is writing long e-mails: first long ones, then boiling it down to a paragraph.
Or even a word, or gut-felt utterance.
Like: Ugh! Wow! Hey! Super! Way to go!
You are a man after my own SU heart!
Best,
DB
Caroline Nesbitt
222 days ago
Hey, Doug!
I really enjoyed this piece. It addresses ideas and realities that I think a lot of creative people are afraid to look at unless they are able to go through the process that you have offered – a little like talk therapy for actors, actually. Sometimes it’s so hard to let go of things that aren’t working because we have trouble defining ourselves, i.e. ‘if I am not this thing I thought I wanted for so long, and worked so hard at achieving… then who am I?’ Or even worse – ‘If I give this up (for all the myriad reasons that you list as well as a myriad of others), have I failed? Am I less?’
Then there are those who like the IDEA of the life rather than the dirty reality of what it really is. ‘Broadway’ does not really seem to be a destination in the same way that ‘The Next Job’ is. I just read Judi Dench’s fun autobiography ‘And Furthermore’ & had a great time reading about the Theatre Royal & Stratford & playing ‘M’ & all that… meanwhile was sitting in a dressing room that smells strongly of mouse shit & suffers from next to no heat & playing to audiences ranging from 30 to a whopping 100 people. For an awful lot of us, that’s the reality of what we do. Not very romantic, a VERY long way from the Theatre Royal, & no John Gielgud in sight to recognize my brilliance, but…. I have a great role. And although I will be VERY glad when this run is done, and VERY glad to be at home for awhile doing a copywriting gig & spending time with ponies and family, I am already thinking of the next project (directing Merchant of Venice, unless something comes up to fill the gap between…) & as nutty as it is, I just can’t wait.
Really, I think we have to be that far gone to stay in this business.
And by the way, feel free to use my experience of suddenly becoming a stage mgr last summer as a ‘who’da thunk it?’ moment. As a 60 year old actor wanting to stay in the biz & recognizing that there just aren’t that many roles for my age, I never in a million years thought of SM’ership til it was offered, & I loved it. Eureka! A way to keep working!
Sometimes the best way forward is sideways. You may quote me.
Lotsa love -
Caroline
Henrik Kromann
222 days ago
Wise, simple and and useful pointers about how to deal with yourself and your pursuits. Thanks, Mr. Shapiro!
Kim
222 days ago
I was intrigued to read this article. I am between a rock and a hard place right now financially. It is one of my worst years ever. I have been fighting the decision to take a full time job for some time now because I want to have a job that is flexible to pursue my dream. Unfortunately that job does not satisfy financially (can barely pay bills let a lone rent) and it is very mundane and draining. I have going to career seminars to find a job that will give me as much joy as acting does, on screen, on stage and in voice overs. And yes I actually have been told countless times what a great voice I have and why am I not working. I blame (?) it on my lack of funds to take advantage of the resources that are available, like getting a reel, taking the advanced classes/workshops, even sending out postcards. It’s that bad.
So, here I am day after day trying to make ends meet and at the same time trying to do something fulfilling. Yes this IS my passion and I want to do whatever I can to make my dream a reality. I’m not looking to be a celebrity. I just want to do what I love and actually make a decent living in the process.
So what is my point? I don’t want to give up. But I also need to survive. I’m still trying to figure out how to be happy financially, emotionally, spiritually and share my talent in the process…
Lynndi Scott
218 days ago
Your insights are SO right on! Even for me with The Artists Way as my bible, I sometimes find myself focusing on the wrong thing. Just yesterday I caught myself focusing on what I don’t want because of financial need and I started cracking up! When I got home, I was so creative and value-oriented that I completed one of my marketing strategies to open opptys for my acting career! Savvy Actor tools are great!!
Michael Cassara (@michaelcassara)
217 days ago
Great piece! RT @DougShapiro: Coming to a crossroads in your career? Read my newest article, "Is It Time to Walk Away?" http://t.co/4Ir4TYja
Doug Shapiro
217 days ago
Hello Friends and Greetings from Maine. If you’re a film actor and want to get those creative juices flowing again while being of service to film students of a high caliber, make sure to contact Kathleen Brown with Maine Media Group. talent@mainemedia.edu
Thanks for all of your great comments on this article. It’s been swimming around in my head for a while and means a great deal to me.
One summer when I was working my Shakespeare thang in Maine, I was having lunch with a husband and wife who were both the pastors of the local church. We got to talking about the challenges with which their flock comes to them every day (foreclosures, teen suicide, divorce) and I asked how they know how do deal with all of these situations and say the right thing. They surprised me by telling me that they quit every day. They give up. They ask G-d why on earth He put them in this situation which they’re completely unqualified to handle. And yet they do handle it. Somehow they get up the next day and they’re still pastors. It was an incredible discovery for me. This isn’t just about actors. This is every person in every profession. Many of us get back in the game because there is nothing else we can do and be happy.
And many of us realize, why yes! There is indeed something else I can do and be happy. I think I shall.
Thanks again for your input and I”m here if you need me: doug@thesavvyactor.com
Todd Faulkner
217 days ago
Excellent column, Doug – it reminds me of a quote that’s been floating around since Steve Jobs passed away – it’s from his Stanford commencement speech in 2005:
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. ”
Thanks for another solid reminder that every person’s path is their own (and there is no “right” answer that works for everyone – ESPECIALLY in a field full of creatives).
Todd
Doug Shapiro
217 days ago
For Kim, I’d recommend an article I wrote for Savvy called “10 Free Things to Do To Get Your Career Back on Track.” I’ll just post the content here. Enjoy!
10 Free Things to Do to Get Your Career Back on Track
By Doug Shapiro, Savvy Career Coach
Hello Savvy Colleagues!
So, perhaps you took that show that was great for the old resume but didn’t pay.
Perhaps a surprise life expense came up and cleared your bank account.
Perhaps Summer Stock just happened.
Whatever the reason, you find yourself feeling paralyzed in your career momentum because you don’t have the cash reserves for that perfect class, the new headshots, the audition outfits, the mailing, the skywriter to fly over NYC and create your image and contact information in billowy white clouds. You have to have money to move your career forward, right?
Don’t be silly, be Savvy. This is a wonderful opportunity to start putting business systems in place so that you’re ready to hit the ground running when the money does come in. Here are ten ways to move your career forward that will cost you nothing (except one that will cost you two cups of coffee):
1. CREATE YOUR TARGET LIST. Now is the time to research Casting Directors and Agents to find out with whom you should be working. If you’re in theatre, which Casting Directors are casting the shows for which you are well-suited? Do your goals lie in film work? Research which agents in various offices cover film. Are you a commercial actor? Get on Adweek.com and find out which Advertising Agencies are doing the spots you love. (The Old Spice Guy on a Horse campaign was created in Oregon) Choose your ten agencies, ten casting directors (and possibly ten ad agencies) and create a spreadsheet of the appropriate contacts and addresses for each office. Then when the money for a mailing comes in, you’re ready right away.
2. FEED YOUR ARTIST. Get back to the roots of things that fascinate you. The magic that feeds your long-term vision. Make dates with yourself to walk in the park without your earphones plugged in. Go to a free day at a museum. Sit and listen to a favorite park or subway musician. Walk to a section of your city or town that you never get to see. Start a conversation with someone you don’t know. These are the real-life experiences that will enrich your work as an artist.
3. BARTER THYSELF! What skills do you have that you can barter in exchange for furthering your education? Can you type up all of your voice teacher’s notes in exchange for a voice lesson? Can you babysit your yoga teacher’s kids? Can you do laundry for your scene study teacher? Can you sew buttons back on all their shirts? Make an amazing dinner? Repair their appliances? Read to their parents in the nursing home? You never know until you ask, but let’s keep these ideas PG-13.
4. PRACTICE. Fine-tune your craft. Memorize monologues that you will be working on with a coach later. Record yourself doing voiceover or commercial copy (transcribed from a magazine or an on-air spot) and play it back for yourself. How did you do? Stretch and keep your body limber for when you’ve saved up enough for dance classes. Did you record your voice lessons? Listen back and sing along. Make appointments in your calendar for these valuable practice times.
5. ENRICH YOUR SUPPORT SYSTEM. (Alert: this is the one for which you may have to buy coffee.) You never know who the people you know know. I remember the day I found out from casually talking with my mother that my Uncle Henry, who was always just that wonderful guy who we visited every now and then, was a Vice President for an ad agency…with its own VoiceOver department! Take the people you admire out for coffee and just ask them questions about themselves. You’ll learn amazing things. And once you’ve clarified your goals for yourself, find out what they would recommend for someone with your skill set in your position. (Tip: Asking them to help find you a job will turn them off. You’re just gathering information.). While you’re at it, why not create a mastermind group of fellow professionals who meet at each other’s homes or over coffee once a week? You can strategize how to achieve your goals together.
6. VOLUNTEER. Do you want to know more about a theatre company? Volunteer to usher for shows and get to know the company members. Go out with them after shows and talk with them about their mission. Do you want to make contacts in the film industry before they hit it big? Volunteer your acting services for student films or VoiceOver projects. Stay in touch, stay interested in their careers, and they may bring you with them. (I’ve had great success with the Tisch Talent Guild at NYU: http://www.tischtalentguild.org) You know you have more ideas on this, so get creative!
7. HONE YOUR SOCIAL MEDIA STRATEGY. Your Facebook account can be used for so much more than telling people what you had for lunch. How do you show up in the online world? Facebook, Twitter, LinkedIn and personal blogs are an excellent way to share your knowledge on subjects and show up in the online world as a Master of Your Craft. Use social media to celebrate your career successes and especially to be of service to others. Are you a tap dancer who just saw a terrific video of Savion Glover working his magic? Share the video and comment on what you’ve seen. Are you a Shakespearean actor who just read an incredible article about ways to use your breath to bring out the text? Tweet about it on Twitter with a link to the article. You will start to earn a reputation as an expert in the industry. Don’t even get me started on how you can share your expertise on a blog. But YOU should get started. By the way, is there someone in the industry that you’re looking to meet? Find them on Facebook or LinkedIn—you may be surprised to find that they’re friends with a friend of yours and you can arrange for an introduction!
8. RESEARCH YOUR INDUSTRY. Find out what plays are being done in your target market, use your library, and read those plays! Listen to those musicals! Watch TV while holding a notepad and get a feel for how you would fit in with various shows, networks, or genres. Get online and read the websites and blogs that will show you the trends of your chosen field of expression.
9. GET BACK IN TOUCH WITH YOUR DREAM. Create a vision board with cutouts of words and pictures of you achieving your goals and place it somewhere prominent. Read your mission statement to yourself in the mirror morning and night. Laugh with your chosen deity as you pray.
10. Most importantly: Attend our FREE Savvy Seminar, “Find Your Missing Link” in New York City or Los Angeles to learn about the Six Business Fundamentals every actor MUST know! http://www.thesavvyactor.com/seminars/savvy_seminar.php
You are the same brilliant artist without money as you are with money. Let me say that again. You are the same brilliant artist without money as you are with money. Take your power back. You have the gift and therefore the privilege of helping people experience whatever they need to go through. Whether you’re rolling in dough or brimming with potential for it, your gift is just as strong, and it was given to you for free.